Last week, the Inforest Communications team attended Drupal Camp NJ, an event where web developers, marketers, and digital strategists came together to explore the latest advancements in Drupal. The conference featured insightful sessions covering everything from AI integration to making Drupal more user-friendly for marketers. Here’s a breakdown of some of the most exciting discussions we …
Search engine optimization (SEO) is the cornerstone of driving organic traffic to your Drupal website. One of the most effective ways to enhance Drupal SEO is by leveraging the Metatag module, a powerful tool that provides detailed control over your site’s metadata. By configuring this module effectively, you can ensure that search engines and social media …
With a website and other digital marketing efforts, understanding user behavior is crucial for any business striving to succeed online. Among the myriad tools available, Google Analytics has firmly established itself as the industry standard. This guide explores the strengths and weaknesses of Google Analytics, and also identifies some viable alternatives that can cater to …
In the bustling world of e-commerce, a well-designed sales funnel is your secret weapon to convert casual browsers into loyal customers. Think of it as a strategic pathway guiding potential buyers from the first moment they land on your site to the point where they click “purchase” – and beyond. Here’s how to create an …
Keywords are the cornerstone of successful digital marketing campaigns, especially when it comes to Google Ads and search engine optimization (SEO). Identifying the right keywords can significantly impact your online visibility and attract relevant traffic to your website. Here’s a step-by-step guide to help you find the most important keywords for your business: 1. Understand Your …
In the competitive digital landscape, a well-designed website is crucial for capturing and retaining visitors’ attention. However, many businesses fall into common web design traps that can detract from user experience and harm search engine optimization (SEO). In this blog post, we’ll explore some frequent web design mistakes and provide practical solutions to avoid or …
In today’s digital landscape, your website is more than a digital business card. It’s the cornerstone of your online presence, your virtual storefront, and often, the first impression potential customers have of your brand. While DIY web design tools like Wix, Squarespace, and WordPress.com offer tempting templates and features, the value of investing in professional web …
As the digital landscape continues to evolve, so too do the strategies necessary for successful search engine optimization (SEO). In 2024, businesses must stay ahead of the curve to maintain and improve their online visibility. This guide explores the most effective SEO strategies for 2024, providing insights and actionable steps to enhance search rankings and …
In the competitive business landscape, a capability statement is a powerful tool for showcasing your company’s strengths, competencies, and unique value propositions. Whether you’re targeting government contracts, seeking new clients, or establishing partnerships, a well-crafted capability statement can make all the difference. Here’s how to create a compelling capability statement that stands out. What is …
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